How to Stop Royal Match Ads on iPhone, Android, and PC

If you’ve spent more than five minutes inside any mobile game or app lately, you’ve almost certainly seen a Royal Match ad — probably featuring a panicked king about to fall into a pit or get electrocuted. These ads are repetitive, often unskippable, and genuinely hard to escape.

The good news: you can block them. Below is a breakdown of why Royal Match ads are everywhere, what the game actually looks like, and how to stop Royal Match ads on iPhone, Android, Windows, and macOS.

What Is Royal Match and Why Is It Everywhere?

Royal Match is a match-3 puzzle game developed by Dream Games. It’s free to play, shows no ads during gameplay, and earns its revenue entirely through in-app purchases.

That’s precisely why the external advertising is so aggressive. When there are no in-game ads, the entire marketing budget goes into paid placements across other apps, platforms, and ad networks. Dream Games has reportedly spent hundreds of millions on advertising globally — which explains why the ads feel impossible to avoid. They’re everywhere by design.

Does Royal Match Have Ads Inside the Game?

No. One of Royal Match’s genuine selling points is an ad-free in-game experience. Install it, play it — no banner ads, no forced video interruptions between levels.

Royal Match in-game purchase offers showing extra lives and coin bundles

What you will see are purchase prompts: extra lives, boosters, coin bundles, event passes. The trade-off is clean gameplay in exchange for a steady stream of spending opportunities.

Why Are Royal Match Ads So Annoying?

A few things make these ads particularly grating. They rotate through the same handful of creative concepts — the king about to be crushed, electrocuted, or drowned — and if you use apps heavily, you’ll see the same spot dozens of times a day. Many are unskippable, or have an artificially delayed skip button that forces you to watch several seconds before you can dismiss them.

The gameplay shown in the ads has little to do with the actual game, which adds a layer of deception on top of the repetition. And because Royal Match’s ad spend is massive, these ads aren’t confined to mobile games. They appear on YouTube, Facebook, Instagram, and across the broader programmatic ad network. If you’re using anything ad-supported, you’re probably seeing them.

Do Royal Match Ads Reflect the Real Game?

Comparison between Royal Match ad creative and actual in-game match-3 gameplay

Not really. The ads are built almost entirely around a “save the king” mechanic — pick the right lever, choose the right path, watch the king survive or meet a comedic end. That mechanic does exist in Royal Match, but it’s a minor side feature. The actual game is standard match-3: clear tiles, meet level objectives, advance through stages.

Royal Match ad showing exaggerated king rescue scenario that differs from real gameplay

Classic bait-and-switch. Players expecting the decision-based mini-game from the ad install Royal Match and find a tile puzzle instead. Most figure it out within the first few minutes.

How Does Royal Match Make Money?

Entirely through in-app purchases: extra lives, boosters, coin bundles, and seasonal event passes. No ad revenue, no subscriptions — just optional purchases for players who want to skip difficult levels or progress faster.

Royal Match’s privacy policy also notes that the app may collect and share device and behavioral data with advertising partners. Worth keeping in mind if you’re installing it for a child or are concerned about data privacy.

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How to Block Royal Match Ads (Works in 2025)

One thing to understand first: Royal Match ads don’t come from inside the Royal Match app. They appear in other apps and games you’re already using — any ad-supported platform where Dream Games has bought placements. To stop seeing them, you need to block ads at the system level on your device.

iPhone/iPad: Block Royal Match Ads on iOS

AdLock for iPhone integrates with Apple’s content blocking API — it’s not a browser extension. Browser extensions on iOS are sandboxed and can’t filter traffic outside Safari. AdLock covers both Safari and in-app ad traffic through HTTPS filtering.

  1. Download AdLock for iOS from the official website.
  2. Go to Settings → Safari → Extensions and enable AdLock.
  3. Open the AdLock app and activate Ad-Free Web Surfing.

iOS Settings showing AdLock content blocker enabled under Safari Extensions

A seven-day free trial is included, with a money-back guarantee.

Android: Block Royal Match Ads in Apps and Games

AdLock for Android works at the network level, filtering ad traffic across all browsers, games, and apps on the device simultaneously. Royal Match ads most often appear inside other mobile games, so this system-wide approach is what actually solves the problem.

AdLock is not available on Google Play — download the APK directly from the official site.

  1. Download AdLock for Android from the official site.
  2. Open the app and update filter lists in Settings.
  3. Install the security certificate for HTTPS filtering when prompted.
  4. Authenticate with fingerprint or passcode to activate filtering.

AdLock for Android HTTPS filtering certificate installation screen

Once running, AdLock intercepts ad requests before they load — which means no Royal Match ads inside your games, browsers, or social apps.

Windows: Stop Royal Match Ads in Browsers and Desktop Apps

Royal Match doesn’t have a PC version, but its ads still appear in desktop browsers and any Windows app that serves ad content.

  1. Download AdLock for Windows and install it.
  2. Launch the app and enable the active filter lists.
  3. System-wide blocking activates immediately across all browsers and apps.

No browser extension needed — AdLock works at the application level, so it covers every browser on the system from a single install.

macOS: Get Rid of Royal Match Ads on Mac

If Royal Match ads are appearing in your browser or any Mac app:

  1. Download AdLock for Mac from the official website.
  2. Move it to your Applications folder and launch it.
  3. For Safari, enable the extension via Safari → Settings → Extensions.

Is Royal Match Safe for Kids?

The game content itself is age-appropriate — no violence, no mature themes. The concerns are elsewhere.

In-app purchases are easy to make with a single tap if parental controls aren’t configured, and younger kids often don’t understand what they’re authorizing. The misleading ads create wrong expectations too: kids who see the “save the king” puzzle in an ad install the game expecting that mechanic to be the whole thing, then find a match-3 puzzle instead.

Royal Match in-game support screen for contacting customer service about purchase refunds

What to Do If Your Child Spent Money in Royal Match

Open the game, tap the gear icon, go to Support → Contact Us, and include the transaction details in your message. The support team is generally cooperative with refund requests for accidental purchases.

For ongoing protection, pair device-level parental controls with a system-wide ad blocker. On both Android and iOS, you can restrict in-app purchases directly through the OS settings — separately from any third-party app.

Conclusion

Royal Match runs one of the most aggressive mobile advertising operations out there while keeping the game itself completely ad-free. People who play it get a clean experience; everyone else gets the panicked king in their face every few minutes.

Stopping those ads requires a system-level blocker, not a browser plugin. AdLock works across Android, iOS, Windows, and macOS, filtering ad traffic before it loads inside your apps or games. If you’re done with the fake king in danger, that’s the most reliable fix available.

FAQ

Can I block Royal Match ads without installing anything?

Airplane Mode will prevent them from loading, but it cuts your internet connection entirely — not a practical fix. A DNS-level blocker configured at the router level is the closest you’ll get to “nothing installed on the device,” but that requires router access and manual setup.

Why does Royal Match appear in so many ads?

Dream Games spends heavily on user acquisition. The larger the ad budget behind a campaign, the more placements it buys across networks — which is why you see Royal Match ads in games, on social media, on YouTube, and seemingly everywhere else.

Are Royal Match ads showing real gameplay?

Not really. The dramatic “save the king” puzzle from the ads is a minor side mechanic. The actual game is standard match-3 tile clearing. The ads are designed to hook installs, not accurately represent what you’ll be playing.

Is Royal Match safe for children?

Content-wise, yes. The concerns are accidental in-app purchases and misleading ad content. Use parental controls on iOS or Android to restrict purchases, and an ad blocker to prevent the ads from reaching your child’s screen in the first place.

What’s the most effective way to block Royal Match ads?

A system-level ad blocker like AdLock — it works across all apps and browsers simultaneously, not just inside one browser. This is how you catch Royal Match ads wherever they appear on your device.

Do I need Royal Match installed to see Royal Match ads?

No. Royal Match ads appear inside other apps and games regardless of whether you’ve ever installed Royal Match. The ads are served through ad networks and target users based on behavioral and demographic data, not app install status.

Will an ad blocker slow down my phone or PC?

No — blocking ads typically improves performance. Ads consume bandwidth, processing power, and battery. Removing them before they load frees up those resources, which usually means faster load times and better battery life.

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Arina Serezchenko

Arina Serezchenko

Marketologist, Ray of sunshine at Hankuper s.r.o

Bet you wouldn’t have thought this elegant lady is into technologies and software. Striving to make everything better, Arina contributes her vast experience, knowledge, and enthusiasm to AdLock and its team. At loose hours she takes her time to write insightful articles for the blog.