Online ads is the most annoying thing when it comes to Web browsing. Not only they flash and distract you from reading articles or watching videos. But also they make it less safe and more costly to use the Internet. Whilst most users are affected by online ads there is an advanced minority who knows how to block this advertisement. In the previous articles, we’ve already described all the ways to remove online ads, as well as explained how to remove ads from uTorrent.
Benefits of ad-blocking
Photo credit: Luis Villasmil
But then you’ll see that there’s an open discussion going on about permissibility and moral aspect of blocking online ads. Internet publishers claim ad blocking tools not to be an ethical solution and provide arguments to protect their advertisement income. One can easily get confused: I want to have ad-free browsing but also I feel bad about my favorite website losing their revenue because of me using an ad blocker. However, we believe that in a long run ad blocking will benefit not only users but also publishers themselves. And here are some ideas that will help you to keep a peace of mind while enjoying ad-free Web.
- Ad blocking will stimulate online development
- It will change imperfect laws
- It will increase safety and privacy on the Web
- It will give more control to the users
- It will change the industry to better
Intrusive online ads based on pay-per-click and pay-per-watch models make the Internet primitive and useless. The original idea of websites supporting their finance with relevant online ad in the corner was great. But then we came to the point where websites are being created just for displaying the ads. Publishers are not checking the links they promote because they don’t care who pays them money. Same way they don’t care about user experience in general. Blocking ads online would stimulate publishers and websites owners to improve content they provide.
The legal situation around online advertisement remains unclear. There are no precise definitions of what an online ad can be, and when it should be considered unacceptable. European and American authorities are using regulations created for online cookies or intellectual property to proceed with lawsuits on online ads, and it doesn’t satisfy people’s needs in online protection. The worldwide ban on online ads initiated by users themselves will force states to adapt to these changes. As well as it would introduce specific laws protecting consumers rights against ads on the Web.
Not only fraudsters are using online ads as a loophole to access people’s devices and data but also traditional companies. Virtually every single online ad server tracks your activity on the Web and shares your data with the third party. This is also how corporations and governments know about yourself, your interests and your secrets. Ad blocking is vital for maintaining anonymity and browser safety.
Do you feel helpless yourself when waiting for a stupid ad video to finish before your desired Youtube piece begins? Us too. We all want to decide how to use our time and resources on our own. And that includes not only blocking the ads when we don’t need them but also whitelisting the ad filters for the websites we support.
Without having a need to make users click whatever online ads marketers would come up with better, more sophisticated approaches. Targeted advertising, product placement, promotional partnership are the technologies bringing us to the next stage of ad industry development. We generally don’t mind a non-intrusive brand promoting when it gives us a real quality product along. Watching ads just for the ads is something that has to be left behind.
Is blocking ads legal?
Photo credit: Tobias Moore
The answer is yes. There are no laws restricting you from using ad blocking technologies and no one can force you to watch no ads. Recent lawsuits of the publishers against their ads being blocked have just strengthened the position of ad blocking developers on the Web. IAB Europe, EU regulator for the digital advertising ecosystem, stated that ad blocking detection without users’ consent is illegal. Yet, many websites break this law statement which just makes us hate online ads even more. In the US online advertisement agency tried to use the Digital Millennium Copyright Act to prevent ad blockers from blacklisting their domain. As a result, their service was removed from Easylist, but no court in the world would disallow people from blacklisting it manually. This situation only attracted another number of conscious users to the side of advertisers’ ideological rivals.
Why do you block ads?
Photo credit: Evan Krause
This question was asked in the poll offered to US Web users as a part of recent Hubspot study. The results would just confirm that you’re not the only one frustrated by online ads. 64% of respondents admitted that ads are annoying/intrusive and 54% said that ads disrupt what they do online. 39% of Internet users mentioned security concerns and 32% are worried about their internet privacy being compromised by online ads. Among the most popular reasons for blocking the ads are also bandwidth use and page loading time being drastically increased by ads. That is especially true for mobile users since online ads might eat up almost half of your data plan! In general, people find ad content being inappropriate and ad formats aggressive. So that they don’t want to support businesses making money this way. Can you find yourself having the same concerns? It’s the time to get your ad blocker.
Do ad blockers block AdWords?
Photo credit: Jeremy Downes
Google AdWords, or what it is called now Google Ads, is on top of the vicious pyramid of the global online advertising industry. It’s a huge system based on cookies and keywords collected by Google. It makes corporation even more insanely rich by selling the partner websites ad space to private companies. Google AdWords was repeatedly accused of complicity with Internet fraudsters, insufficient suppression of abuse and unfair competition. Yet, it is still the most powerful and widespread service for online advertising in the world. Millions of users suffer every day from AdWords intrusive activity on Web. Same time most of them are not even aware of how much personal data they give up to advertisers through Google ad windows. Their sophisticated tools are hard to fight with for most of the ad blocking solutions on a market. However, there is an ad blocker that developed reliable protection from Google AdWords intervention in our digital lives – AdLock. Designed both for PC and mobile, this stop ad software can eliminate ads from your browser and ensure safety on the Web.
What does AdLock do?
Photo credit: Paweł Czerwiński
AdLock is a comprehensive ad-blocking tool that would become your Internet guardian. Unlikely to most of the other ad blockers, AdLock is not selective when it comes to the ads to be blocked, and in no means, it collaborates with rich advertising platforms. It works perfectly with all different kinds of ads seen on the Web: pop-ups and banners, video ads, cryptocurrency mining ads and so on. Besides its main function, AdLock has a handful of other great features:
- Malware protection
- Harmful links detector
- Private data guard
- Traffic and battery saver
- Smart whitelist function
- Pages load fast
- Performance optimized
- Many more!
AdLock has a big advantage compared to other free ad blockers since it doesn’t compromise with major ad platforms and has remarkably good reviews from users of any IT knowledge level. Using AdLock is seamless and easy, so try it out for 14 days free trial. Test it on your PC and mobile, and you’ll see how to block all ads on Dailymotion or disable third-party cookies in Chrome without too much hassle. Blocking annoying ads on Pinterest or any other social media of your choice was at no time so convenient and reliable as when using AdLock. There are so many reasons to block online ads so why don’t you start right now?