How to Stop Google Ads [2021 Update]

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Ad-free internet is REAL
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Do you remember good-ol’ days when online advertising wasn’t an issue? If you don’t, that’s OK because it’s been almost 25 years since then. For years, adverts were expanding the web making our internet experience more and more frustrating. Nowadays, advertisement is something else. Pesky popups, banners, and numerous autoplay video ads preempt website content and make web surfing a struggle for users.
If you still don’t know how to stop Google ads, then we are going to teach you. But first, we will figure out what is Google.

What is Google?

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  1. Google is the largest web search engine in the world developed by Larry Page and Sergey Brin in 1997.
  2. Google was initially developed as a Page’s dissertation subject. He focused on the problem of finding out which web pages link to a given page, based on the consideration that the number and nature of such backlinks was valuable information about that page. By analogy with the role of quotes in scientific publications. At that point, Brin joined him.
  3. In 1996 Page and Brin developed a working web crawler able to index approximately 750000000 internet pages. But they registered the name Google only in 1997 that’s why this year is considered as the year of Google’s birth.
  4. The word Google became a verb which roughly means to search for something online in 26 languages so far.
Plenty of modern browsers added an ad-blocking option to their setting. Inbuilt Opera pop-up blocker in our opinion is the best so far despite some issues.

Types Of Google Ads

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If you want to prevent ads in Google, you should learn first essentials of Google promotion. There are six general types of Google advertising.

    • First type – search ads and PPC media-advertisement

You see such ads in the relevant search results and on Google’s partner sites which placed AdSense advertising blocks on their web-sources.

    • Second type – search ads

You see such ads only in the Google search results and in the search engines which affiliated to Google. There are five subtypes of these ads:

      1. Expanded text ads on mobile apps
      2. Ads promoting the installation of mobile apps
      3. Ads that encourage users to make certain actions in the app
      4. Automatic ads based on a website content
      5. Ads aimed to increase the number of phone calls
    • Third type – PPC media-advertisement

The main difference between the third type and the first one is that you see the third type of ads only on Google’s partner sites you don’t receive it in the search results.

If you’re a Mozilla fan you have at least two ways to remove ads from Firefox – with a help of an inbuilt anti-tracker and with a third-party ad blocker. Each way offers its perks so choose yours wisely.
    • Fourth type – shopping ads

As the name implies, this is merely publicity of certain goods and products.

    • Fifth type – video ads and ads in the video

It’s probably the most irritating and frustrating type of advertisement you would like to remove permanently. Not only it ruins your binge-watching it can unexpectedly pop up at full volume scaring the hell out of you. There are two major subtypes of such ads:

      1. In-stream ads. You can observe ads in the beginning in the middle or at the end of the video. Usually, an ad is skippable after you watch it for at least five seconds.
      2. Video discovery. You see promoted videos in the list of interesting videos. Such ads last for six seconds and you can’t skip them.
    • Sixth type – applications advertising campaigns

Those ads you get not only from a web search but also in the games and in the apps. Ads are usually clickable and retarget you to the online store where you supposedly download and install or buy an advertised app.

Personalized adverts

You definitely googled a model of your phone before making a purchase. Google remembers that and now spying you around with its personalized ads based on your browsing history. Follow the guide below if you want to opt-out of Google ads based on your web activity.

How to stop Google Personalized Ads in Chrome

To stop personalized advertisement delivered by Google, you should switch off Ads Personalization.

For this:

      • Go to your Google account page find there a Confidentiality block and click on Advertising preferences settings

how to stop google ads adlock

        how to block google ads adlock
        You will be redirected to the next page where you will need a Personalization of advertising is enabled option. Out of curiosity scroll down a bit to Settings for personalization of advertising. You will be surprised by how much exactly Google knows about you. Now go back to the personalization option find the toggle switch next to it and click on it.

switch off personalization google adblock

      • You will get a pop-up explaining how good personalization is for you and how bad it would be to disable it. Don’t mind it go ahead and click on disable to get rid of Google ads.

disable google personalization adblock

From now you will avoid ads in Google based on your browsing history, though it doesn’t mean you will get no ads at all. You won’t just share your information with advertisers and will get random promoted posts instead. The only way to remove Google ads completely is to use an ad blocker.

Since the last February Google Chrome has been having some sort of ad blocker. Learn how to block pop-ups on Chrome using its inbuilt tool.

How to Stop Google Ads on Android Phone

If you’re sick of personalized Google adverts, then you have several ways to get rid of them. The first method implies disabling Google’s trackers reading your browsing activity data. This doesn’t mean you’ll opt-out all Google ads at once. It will continue showing commercials, but they won’t be based on your search history. So, here’s how you disable personalized ads forced by Google:

  • Take your smartphone and tap “Menu”;
  • Proceed to “Settings”;
  • In “Settings” scroll to “Accounts” sections and tap “Google”;
  • In the “Privacy” section tap “Ads”;
  • In the “Ads” window check the “Opt-out of interest-based ads” checkbox;
  • Close the window and start using your phone without interest-based commercials.

How to Turn off Certain Google Ads

As we’ve already mentioned in our article, you can’t stop all ads online by adjusting your browser settings, but you can turn off unwanted ads.

Remove unwanted ads

Blocking a certain advert stops displaying commercials by a particular advertiser. Oftentimes, one advertiser has multiple websites and/or services, so you might have to block several ads. So, if you continue seeing adverts that make your eyes sore, do the following:

Google services

  • On Google Search on your phone or tablet, tap “Info”(ⓘ) ;
  • Tap “Why this ad”;
  • Turn off “Show ads from [advertiser]”.

The same procedure is relevant for YouTube:

  • On YouTube, select “Info”(ⓘ);
  • Tap “Stop seeing this ad”.

And as of Gmail:

  • On Gmail, select tap “Info”(ⓘ) ;
  • Tap “Control ads like this”;
  • Tap “Block this advertiser”.

Partnered websites and applications

  • “Remove”(×) on the top right of the advert;
  • Then choose “Stop seeing this ad”/”Report this ad”.

How to Block Google Ads on iPhone, iPad

Safari, like any web browser, by default, is giving information about you and your browsing activity to advertisers. Blocking advertisers from getting data about you is quite easy. For this, you should:

  1. Tap the “Settings” app;
  2. Tap “Safari”;
  3. Scroll down to the “Privacy & Security”;
  4. Switch the “Prevent Cross-site Tracking” toggle to “ON”.

This will stop advertisers from tracking your web surfing.

Now, let’s consider how to limit the iAd tracking in applications and games.

  1. Tap the “Settings” app;
  2. Tap “Privacy”;
  3. Scroll to the bottom and tap “Advertising”;
  4. Make sure the “Limit Ad Tracking” toggle is switched “ON”.

So, we’ve considered the conventional built-in features of blocking and limiting Google ads. While these methods do their work, the best way to get rid of obtrusive adverts is to get a reliable ad-blocking tool.

How to Remove Google Ads in Firefox

The procedure of removing unwanted ads in Firefox is quite similar to the one in Chrome.

So, if you continue seeing adverts that make your eyes sore, do the following:

Google services

  • On Google Search choose “Info”(ⓘ) ;
  • Click “Why this ad”;
  • Turn off “Show ads from [advertiser]”.

The same procedure is relevant for YouTube:

  • On YouTube, select “Info”(ⓘ);
  • Click “Stop seeing this ad”.

And as of Gmail:

  • On Gmail, select click “Info”(ⓘ) ;
  • Click “Control ads like this”;
  • Click “Block this advertiser”.

Partnered websites and applications

  • Click “Remove”(×) on the top right of the advert;
  • Then choose “Stop seeing this ad”/”Report this ad”.

How to Stop Google Pop-up Ads

Additionally, you can enable the pop-up blocker. For this, you should follow the steps below.

Disabling Google pop-up ads in Firefox

  1. Launch the Firefox browser;
  2. Click the “Firefox” button in the top left corner;
  3. Click “Options” in the list of settings;
  4. Click the “Content” panel;
  5. Click the “Block pop-up windows” option.

Disabling Google pop-up ads in Chrome

  1. Launch Google Chrome;
  2. Click the overflow menu (⋮);
  3. Click “Settings”;
  4. Click “Site settings” located under “Privacy and security”;
  5. Click “Pop-ups and redirects”;
  6. Change the “Allowed” to “Blocked”.

The above methods will help to stop google pop-up ads, but to remove all types of annoying stuff across the web, you’d better get an adblocker. AdLock is one of the best ad-blocking solutions in today’s market. Let’s consider how to block commercials with the help of AdLock.

How to get rid of Google ads using AdLock

The one application is enough to shut off any unwanted adware and get no more ads on any websites in any browsers and in any apps. There is no need for extra extensions or add-ons to disable Google ads in either Chrome, Mozilla or Opera. Follow this link to download a Windows version if for some reasons you haven’t done that yet.

Install AdLock

AdLock will take over the operation and suggest you the perfect folder for installation.

Open and adjust AdLock

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The very moment you open AdLock, it will start to block Google ads. Though, you can adjust it to meet your needs. For example, if you’re loyal to a particular web source and you don’t want to turn off Google ads on it, you can include in the list of exceptions. Open the AdLocker tab in the application, click on Add domain name and type a URL in the following format: Since then AdLock will hide ads on every website except that one.

Ad-free internet is REAL
Windows laptop with adlock
Try AdLock for free on your Windows device
Try AdLock for Windows. Make your internet activity ad-free